Leah Wells, a yoga instructor, started a company that sells athletic yoga clothing. You are Leahs marketing manager. (Do not round intermediate calculations and round your final answers to 2 decimal places.)

a. After assessing the competitors, you determine that Leah needs to price her products with a markup percentage of 60%. The cost of her tank tops is $34 and her pullovers is $44. Determine the selling price for each of Leahs clothing items.

Selling Price

Tank Tops ______________

Pullovers ______________

b. Leah is ready to launch her yoga pants. You have determined that she should set her price 30% below her competitors price of $114. Leahs cost to produce yoga pants is $47 per unit. Determine the markup percentage on Leahs yoga pants.

Mark-up Percentage

Yoga Pants ______________%

c. Calculate the gross profit margin for tank tops, pullovers, and yoga pants.

Gross Profit Margin

Tank Tops _______________%

Pullovers _______________%

Yoga Pants _______________%

d. After a year, you determine that Leah should set a standard target margin percentage of 45% on all products. Determine the new prices for tank tops, pullovers, and yoga pants.

Selling Price

Tank Tops ______________

Pullovers ______________

Yoga Pants ______________