Lean Canvas Model

An adaptation of the Business Model Canvas, focusing on problems, solutions, key metrics and competitive advantages.

PROBLEM

List your top $13$ problems.

EXISTING ALTERNATIVES

List how these problems are solved today. SOLUTION

Outline a possible solution for each problem. UNIQUE VALUE

PROPOSITION

Single, clear, compelling message that states why you are different and worth paying attention.

HIGH$-$LEVEL CONCEPT

List your X for Y analogy e$.$g$.$

YouTube $=$ Flickr for videos. UNFAIR ADVANTAGE

Something that cannot easily be bought or copied. CUSTOMER SEGMENTS

List your target customers and users.

EARLY ADOPTERS

List the characteristics of your ideal customers.

KEY METRICS

List the key numbers that tell you how your business is doing. CHANNELS

List your path to customers $($inbound or outbound$).$

COST STRUCTURE

List your fixed and variable costs. REVENUE STREAMS

List your sources of revenue.