Learning by doing is an integral part of the course experience albeit online. The intent of this assignment is for you to demonstrate your ability to apply course content. Thus in the Marketing Application assignment, you are asked to "get your hands dirty" in playing the role of a marketing manager by engaging in tasks/decision-making that a marketing manager may encounter. Marketing Application assignments may come from any material covered in the course up to the point of the assignment. This week's application assignment draws on elements from, "Developing and Implementing Marketing Strategies and Plans", "Capturing Marketing Insights and Forecasting Demand" and "Identifying Market Segments and Targets"

As a marketing consultant for a chain of hair salons, you have been asked to evaluate children as a potential segment for the chain to target. Write a memo to your client showing your evaluation of the kids’ segment against the four criteria for Effective Market Segmentation (remember these specific criteria were discussed in the lecture and in the text). Should anyone in need of an example of the memo format please see: https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/memos/sample_memo.htmlLinks to an external site.