Learning Objective: 16-04 Classify retailers in terms of the retail positioning matrix, and specify retailing mix actions.

Learning Objective: 16-04 Classify retailers in terms of the retail positioning matrix, and specify retailing mix actions.

What is a substantive contribution? Substantive contributions involve posing well-developed, on-topic responses that can be achieved by the following:

Asks a thought-provoking question b. Shares relevant personal experiences c. Offers recommendations or an alternate viewpoint d. Provides valid text concepts or outside research with proper citation that substantiates the writer's point of view.