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Learning Objective This in-class activity helps achieve the following learning objective from Essentials of Marketing: LO13.4: Know how the traditional communication process affects promotion planning
Learning Objective This in-class activity helps achieve the following learning objective from Essentials of Marketing: LO13.4: Know how the traditional communication process affects promotion planning
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Operations management in the supply chain decisions and cases
Authors: Roger G Schroeder, M. Johnny Rungtusanatham, Susan Meyer Goldstein
7th edition
77835433, 978-0077835439
