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Learning Objectives: Discuss the variety of roles that service customers play: productive resources for the organization, contributors to and cocreators of value, and competitors. Discussion:
Learning Objectives:
Discuss the variety of roles that service customers play: productive resources for the organization, contributors to and cocreators of value, and competitors.
Discussion:
Describe a time when your satisfaction in a particular situation was decreased because of something another customer did. Could the organization have done anything to manage this situation more effectively? What could it have done?
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