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Learning Objectives: Show that four gaps that occur in companies, which we call provider gaps, are responsible for the customer gap. Discussion: Which of the
Learning Objectives:
- Show that four gaps that occur in companies, which we call provider gaps, are responsible for the customer gap.
Discussion:
Which of the four provider gaps do you believe is hardest to close? Why?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
