Learning Outcomes:

Describe the communication process.

Compare communication channels and appropriate ways for managers to use them.

Identify barriers to communication and ways managers can overcome them.

Discuss how managers can successfully use social media to communicate.

13.2 Action Required:

Communication is the transfer of information and understanding from one person to another. Communication is only effective if the message has been received and understood by the receiver and the sender knows that it has been understood.

13.3 Test your Knowledge (Question):

Explain two reasons why communication might be poorer in large rather than in small firms.

13.4 Instructions

Answer the question available in the Test your Knowledge section.