Learning Outcomes

1. Integrated Marketing Communications.help me how to integrated marketing communications can add value for customers.
2. Marketing communications objectives.help me how to develop marketing communications objectives using the AIDA framework.
3. Promotion mix.help me to select the appropriate promotion tool to be used for different marketing communications objectives.
4. Media strategy.help me to how i can design a simple message and media plan for a product or service offering.

Here you will let your creative side shine as you think through how you would design the marketing communications for your product or service to effectively and efficiently communicate a clear, consistent and compelling message to your target market over the next year.

1. Integrated Marketing Communications.Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your 'Big Idea" to be the basis of the message strategy for all your marketing communications.
2. Marketing communications objectives.Write at least three marketing communications objectives using the AIDA framework discussed in the course content.