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/le/content/877949/viewContent/23634309/View ting Knowledge Retailer Consumer Figure 17-5 When a manufacturer directs the promotional mix to channel membe cooperation in ordering and stocking the prod
/le/content/877949/viewContent/23634309/View ting Knowledge Retailer Consumer Figure 17-5 When a manufacturer directs the promotional mix to channel membe cooperation in ordering and stocking the prod
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Operations Management
Authors: Jay Heizer, Barry Render, Paul Griffin
1st Canadian Edition
132687585, 978-0133357516, 133357511, 978-0132687584
