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ledge times + suny.edu/d21/le/content/877949/viewContent/23634309/Niew. Marketing Knowledge ? Figure 17-5 When a manufacturer directs the promotional mix to channel members to gain their cooperatio
ledge \times + suny.edu/d21/le/content/877949/viewContent/23634309/Niew. Marketing Knowledge ? Figure 17-5 When a manufacturer directs the promotional mix to channel members to gain their cooperatio
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Foundations of Operations Management
Authors: Larry P. Ritzman, Lee J. Krajewski, Manoj K. Malhotra, Robert D. Klassen
3rd Canadian Edition
132317532, 978-0133076783, 133076784, 978-0132317535
