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Lee Lindquist states that many consumers ask themselves if they really need a gas-guzzling SUV when a small car might fulfill the same transportation needs
Lee Lindquist states that many consumers ask themselves if they really need a gas-guzzling SUV when a small car might fulfill the same transportation needs and save money on gas. This consumer self-assessment is part of: a. choice b. post-choice evaluation c. need recognition. d. external search
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Auditing Cases An Interactive Learning Approach
Authors: Steven M Glover, Douglas F Prawitt
4th Edition
0132423502, 978-0132423502
