Legitimacy theory; Media Agenda Setting theory Deegan 8.40 In July 2005 many newspaper articles discussed how the fast-food 'giant' McDonald's in Australia was reducing its use of Australian farm produce (particularly potatoes) in favour of cheaper overseas imports. A review of McDonald's Australia's website (September 2005) revealed a media release entitled 'Setting the record straight on recent media coverage'. It was presented in a question and answer format. The questions McDonald's posed to itself were: o Is McDonald's planning to dump Australian farmers? o I hear McDonald's is going to import beef and orange juice. o Is it true that McDonald's doesn't treat its farmers fairly? The answers provided to each of these questions indicate that the various concerns were unfounded. Required: (a) Explain McDonald's reaction in terms of both Legitimacy Theory and Media Agenda Setting Theory. (b) Do you think that McDonald's would be considered to have a great deal of 'legitimacy' to protect through such disclosures? 11:59pm, Sunday 23rd September