Question
LEGO has unveiled its third Ideas creation this year, the new LEGO Ideas Jazz Quartet set. Music lovers will enjoy building the 1,600-piece set and
LEGO has unveiled its third Ideas creation this year, the new LEGO Ideas Jazz Quartet set. Music lovers will enjoy building the 1,600-piece set and four different Jazz band members and their instruments. LEGO Ideas sets come from community creations and are always fun, and unique approaches to the typical LEGO build. You will start with a brick-built wood floor and stage, perfect for the entire band to be in the spotlight. Then, slowly assemble all the beautiful instruments, and eventually, all four group members. The LEGO Ideas Jazz Quartet set includes a pianist, bassist, trumpeter, and drummer, all perfectly posed as if they are in the middle of a classic Jazz hit song. The drum kit looks the most involved, but all of the instructions are beautifully detailed and should be fun to build. Builders can assemble each musician on top of their own section of the floor, then put them together in any formation you would like. The entire set measures around 17-inches long, 6- inches deep, and 7.5-inches tall, meaning it will fit perfectly on any shelf next to the rest of your LEGO collection. The new LEGO Ideas Jazz Quartet will be available after July 1st, 2022, for US$99.
LEGO is thinking to introduce augmented product for the new LEGO Ideas Jazz Quartet. (a) Based on the three-level of product planning, what is augmented product? Please describe. (b) Based on the answers you provide in 1(a), how can the marketing department of LEGO augment this new product? Please describe FIVE best ways to augment it.
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