Leila sees herself as a fashionista, buying clothes she can find in high$-$fashion magazines, and she is always fashionably dressed for class. Molly dresses for comfort, not for others, and she can't imagine looking at magazines for ideas on what clothes to buy. This is not a surprise to marketers, as marketers have identified this particular individual influence as

media habits.

personality.

self$-$image.

selective attention.