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Lemon Auto Wholesalers had sales of $1,550,000 last year, and cost of goods sold represented 78 percent of sales. Selling and administrative expenses were 13
Lemon Auto Wholesalers had sales of $1,550,000 last year, and cost of goods sold represented 78 percent of sales. Selling and administrative expenses were 13 percent of sales. Depreciation expense was $13,000 and interest expense for the year was $9,000. The firm's tax rate is 30 percent. a. Compute earnings after taxes. Lemon Auto Wholesalers Income Statement $ $ $ $ 0 0 ol 0 b-1. Assume the firm hires Ms. Carr, an efficiency expert, as a consultant. She suggests that by increasing selling and administrative expenses to 15 percent of sales, sales can be increased to $1,600,900. The extra sales effort will also reduce cost of goods sold to 74 percent of sales. (There will be a larger markup in prices as a result of more aggressive selling.) Depreciation expense will remain at $13,000. However, more automobiles will have to be carried in inventory to satisfy customers, and interest expense will go up to 100 TL- fitbass unde ill D----------- --------- b-1. Assume the firm hires Ms. Carr, an efficiency expert, as a consultant. She suggests that by increasing selling and administrative expenses to 15 percent of sales, sales can be increased to $1,600,900. The extra sales effort will also reduce cost of goods sold to 74 percent of sales. (There will be a larger markup in prices as a result of more aggressive selling.) Depreciation expense will remain at $13,000. However, more automobiles will have to be carried in inventory to satisfy customers, and interest expense will go up to $16,300. The firm's tax rate will remain at 30 percent. Compute revised earnings after taxes based on Ms. Carr's suggestions for Lemon Auto Wholesalers. (Round taxes and earnings after taxes to 1 decimal place.) Lemon Auto Wholesalers Income Statement $ $ $ b-2. Will her ideas increase or decrease profitability? 0 0 0 0.0
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