Lemon N' Honey is a juice manufacturing company in the US. It exports its products to Australia, licenses to

China, has a joint ownership venture in France, and owns a subsidiary in Brazil. The firm will most likely

need to create a(n) ________ to handle all its worldwide activities.

- export department

- value delivery network

- international division

- domestic division

After viewing Red Cross ads about giving blood, Amanda donated a pint of blood at the local Red Cross office.

Amanda felt that she had performed a good deed. Was this a marketing exchange:

- no, because the Red Cross is non-profit organization.

- yes, because the Red Cross ran an advertisement.

- no, because the Red Cross did not provide Amanda with a product.

- yes, because the donated blood was exchanged for a feeling of satisfaction.

Sarah has decided to pursue a market penetration strategy for her French cookware product line. She will likely

increase advertising, sales promotion, and sales personnel. She may also consider:

- intensifying distribution efforts.

- investing in a travel agency.

- shifting resources into marketing a line of footwear.

- expanding into new territories.

Which is

NOT

one of the 4 Ps:

- place

- price

- promotion

- production

The consumer buying process begins when:

- they enter a store.

- physical needs become greater than psychological needs.

- performance risk is minimized.

- consumers recognize that they have an unsatisfied need.

Consumer goods classes (convenience, shopping, etc.) are based on the:

- characteristics of the product.

- importance of the products brand name.

- buying habits of consumers.

- age, income, and occupation of consumers.

The intangibility of the service means that:

- advertising or other forms of promotion are of little importance to the services marketer.

- unused capacity cannot be shifted from one time period to another.

- brandnames or trademarks cant be used because they must refer to tangible goods in order to be effective.

- the value of a service may be based on a customers experience.

According to the concept of the product life cycle,:

-

new products may pass through a life cycle stage quickly, virtually skipping it.

- products spend a predetermined amount of time in each stage of the life cycle; this time span is determined

by the product category.

- most products require the same level of marketing throughout their life cycle.

- all products begin at the introductory stage and move through the life cycles stages at a steady rate

A penetration pricing strategy is generally characterized by:

- high inventory costs, many product alternatives, and low price elasticity.

- low costs, low prices, and mass market appeal.

- status, uniqueness, and profit goals.

- high price elasticity, early cash recovery objectives, and high brand loyalty.