Length: 5-7 (title page, abstract (if included), references, graphs, etc. do not count towards page count)

Company Overview

• What are the name and mission statement of the company?
• What is the history of the company up through the present day? Summarize major events and discuss how those major events affected the company.
• Marketing
  • Discuss their marketing and distribution strategies. Provide examples to support your statements.
• Ethical Decision Making
  • Provide at least one example that demonstrates what you consider to be a good ethical decision this company has made in the past or is in the process of making/considering today. Discuss why they made this decision (What prompted them to make it? What do they hope to achieve by making it? etc). Discuss why you consider this a good ethical decision.
  • Provide at least one example that demonstrates what you consider to be a poor ethical decision this company made in the past or is in the process of making/considering today. Discuss why they made this decision (What prompted them to make it? What do they hope to achieve by making it? etc). Discuss why you consider this a poor ethical decision.
• Financials
  • Where does the company stand financially? Are they losing money or making a profit?
  • Include at least one of the following financial statements: Income Statement, Balance Sheet, Cash flow Statement. The statement must be within the last 3 years.
• Discuss the good and/or bad effects that the current pandemic has had on the company thus far. Provide examples.