Leno Company makes swimsuits and sells these suits directly to retailers. Although Leno has a variety of suits, it does not make the All-Body suit used by highly skilled swimmers. The market research department believes that a strong market exists for this type of suit. The department indicates that the All-Body suit would sell for approximately $100. Given its experience, Leno believes the All-Body suit would have the following manufacturing costs.

	Direct materials		$30
	Direct labor		27
	Manufacturing overhead		43
	Total costs		$100

(a1)

Assume that Leno uses cost-plus pricing, setting the selling price 29% above its costs. What would be the price charged for the All-Body swimsuit?

Selling price

$