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Lenox Problem Circ = 45mm FSI* $8/m circ. cost $25m ad production COGS = $40 Fulfillment = $6.50 Selling Price = $95 S & H

Lenox Problem

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Circ = 45mm FSI* $8/m circ. cost $25m ad production COGS = $40 Fulfillment = $6.50 Selling Price = $95 S & H = $6.50 *M = thousand, MM = million 1. At a 0.10% is it profitable? 2. How many units and what is the response rate needed to Breakeven? Circ = 45mm FSI* $8/m circ. cost $25m ad production COGS = $40 Fulfillment = $6.50 Selling Price = $95 S & H = $6.50 *M = thousand, MM = million 1. At a 0.10% is it profitable? 2. How many units and what is the response rate needed to Breakeven

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