Leo Johnson and Elana Rosenfield are the husband and wife team responsible for the creation and production of Canada's number one organic and fair-trade coffee company, Kicking Horse Coffee Co. founded in 1996 and located in the Canadian Rockies in the British Columbia town of Invermere (population 3600), the company employs fifteen (15) people. Even though the location is remote, and the number of staff is small, Kicking Horse Coffee Co. manages to sell more than 10 000 kg of coffee each week to grocery stores throughout Canada, the United States and Holland. Revenue projections for 2006 are $10 million from the company's sales of thirty different blends of organic