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Less than 500,000 Sony PlayStation Virtual Reality (PSVR 2) units have been sold since its launch in February 2023. Sony said it has been slowly
Less than 500,000 Sony PlayStation Virtual Reality (PSVR 2) units have been sold since its launch in February 2023. Sony said it has been slowly producing the PSVR 2 to avoid stacking up inventory, but it is well-received thanks to its high-quality revolutionary VR experience and their factories are ready to increase production. On the other hand, analysts claim that the PSVR 2 has not sold enough units, resulting in a lower-than-expected market penetration. While VR technology has potentially many applications, gamers are often early adopters who willingly spend on new consumer technologies. However. gamers have not been sufficiently enthusiastic thus far. A panel of CEOs from game development companies wamed that they hesitate to invest much in virtual-reality games for PSVR 2. Because not enough players have acquired the PSVR2, game creators are skeptical about the potential revenues from games for the platform. According to a survey by the Reddit PSVR 2 group, 70% of players who acquired the PSVR 2 shortly after its release have recently stopped playing it. While the technology is intriguing, they could not find enough titles or other players in the shared digital space to keep them interested. Sony said that the PSVR 2 library consists of a few strong titles, such as Horizon Call of the Mountain, Resident Evil Village, and Gran Turismo 7, as well as upgraded PSVR content. However, members of the Reddit group indicated that most available titles are adaptations of older games with minimal PSVR 2 modes. a. Which one of Porter's 6 forces is the most relevant in assessing the issues facing Sony PSVR 2? Explain. Write about 5 lines. b. What would you advise Sony to do to make PSVR 2 become a mass-market item? Write about 6 lines
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