Lesson: Models and Framework of Social Responsibility in the Practice of Sound Business

ETHICS IN PRACTICE CASE: Mythical Entertainment CSR

Mythical is an entertainment company and lifestyle brand founded by life-long best friends, Rhett McLaughlin and Link Neal, who began their career creating wildly popular comedic songs, surreal sketches, and low-budget local commercials. With programming seven (7) days a week, their combined channels on yt have over 70 million subscribers and 22 billion total views. The brand also contributes to a variety of charities including change.org, children.org, Action Against Hunger, and Humane Society, as part of their Corporate Social Responsibility (CSR). Moreover, in February 2019, Mythical acquired Smosh from the bank that assumed Defy Medias assets in the wake of its bankruptcy by roughly paying $10 million, creating the largest digital comedy studio in the world with a total of over 72 million subscribers and 23 billion views.

Kindly answer the questions and expound it for better understanding. Thank you!

1. What do you think will be the impact to Mythical Entertainment in acquiring Smosh and saving it from their company?
2. Why do you think Mythical Entertainment, despite its success, continuously contributes to the stated charities above?