Question
Lester T. Nightfly owns a radio station in Baton Rouge. He plans to spend $50,000 to run display ads through Googles Display network to drive
Lester T. Nightfly owns a radio station in Baton Rouge. He plans to spend $50,000 to run display ads through Googles Display network to drive awareness. He expects the ads to reach 100,000 people an average of 5 times.
- What is Lesters CPM?
- If his CTR is 4% and his conversion rate is 5%, how many conversions will the campaign generate?
- What will the CPA (cost-per-acquisition) be?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Forecasting And Predictive Analytics With Forecast X
Authors: Barry Keating, J. Holton Wilson, John Solutions Inc.
7th International Edition
1260085236, 9781260085235
