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NATIONAL RETAIL FEDERATION 2018-2020 RETAIL SALES REPORTING and 4-5-4 MERCHANDISING CALENDAR FALL SEASON 2018 S M T W T F S 1 4 0 7 10 2 E 11 12 13 14 15 16 17 3 6 18 19 20 21 22 23 24 4 20 20 23 28 1 2 3 SPRING SEASON 2019 S M T W T F S 346 10 11 12 13 10 17 10 20 21 22 23 24 25 26 27 28 1 22 2020 S M T W T F S 34 7 B 10 11 12 13 15 16 18 19 20 21 22 6 23 24 25 26 ET E 29 2018 S M T W T F S AB 6 7 8 9 10 11 12 13 14 15 16 17 18 10 20 21 22 23 24 28 26 27 28 29 30 31 28 27 28 29 30 31 1 1 S M T W T F S 4 6 7 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 2020 S M T W T F S 2 3 4 5 6 A 27 10 11 12 13 14 15 28 16 17 18 19 20 21 22 29 23 24 25 26 27 28 29 30 2 S M T W T F S 5M 4 5 6 7 8 9 10 4 BA 11 12 13 14 15 16 17 7 R 18 19 20 21 22 23 24 BC 25 26 27 28 29 30 31 OH 2 4 al 7 S M T W T F S 9 10 11 12 13 14 15 16 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 S M T W T F S 2 3 4 10 12 13 14 15 16 18 19 20 21 22 23 24 25 2022 20 29 30 31 1 2 3 S M T W T F 4 7 1911 12 13 14 15 16 17 18 20 21 22 3 24 25 26 27 28 29 30 3 4 5 6 S M T W W T T F F S S S M T W T F S 3 4 7 30 31 1 2 3 4 5 531 8 9 10 11 12 13 14 6 8 10 11 12 E 32 15 16 17 18 19 20 21 13 14 15 16 17 18 19 P 33 22 23 24 25 26 27 28 20 21 22 23 24 25 26 T 14 20 234 627 2002335 2 S M T W T F S 10 A 9 10 11 13 14 11 P 15 16 17 18 19 20 21 12 R2 23 24 25 26 27 28 13 20 30 1 2 3 4 5 S M T W T F S 7 9 10 11 12 13 14 15 16 17 18 19 20 2 23 24 25 26 27 28 29 30 1 2 3 4 S M T W T F S S M T W T F S 7 10 A07 10 12 13 13 14 15 16 17 10 14 15 16 17 18 19 20 19 20 21 22 23 24 25 21 22 23 24 25 20 ET 20 27 28 29 30 1 2 2 0 2030 29 1 S M T W T F 6 7 10 11 12 4 15 16 17 18 19 20 21 22 23 24 28 2 27 28 29 30 312 S M T W T F S 6 7 1036 11 13 14 15 16 17 37 10 10 20 21 22 23 24 50 25 20 27 28 29 30 1 39 2 14 M 15 A 16 17 S M T W T F S 17 0 10 11 12 14 18 10 17 10 101 20 21 22 23 24 25 26 27 29 30 31 3 S M T W T F S 10 11 15 16 17 18 19 20 21 22 23 24 25 20 28 29 30 31 1 S M T W T F S S M T W T F S S M T W T F S S M T W T F S 3 GOLOM N370 10 34DO EN 40 11 12 13 14 15 16 17 13 14 15 16 17 10 2 1 0 DOT 12 13 14 17 10 10 20 21 22 23 18 10 2021 23 24 17 18 19 20 21 22 23 16 10 17 10 20 21 42 24 20 2720 20 30 26 20 E220 290 24 E 27 20 9 22 23 24 25 27 28 S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S 18 5 0 0 0 23 7 31 23 02 0 4 373 47 20 30 4044 19 10 11 12 13 14 18 10 10 11 12 13 14 15 7 9 10 11 12 13 E 10 11 12 13 14 15 10 11 12 13 14 7 10 11 1245 20 18 19 20 21 22 23 17 17 10 18 19 20 21 22 10 20 21 22 14 16 17 18 19 20 10 17 18 19 20 21 22 10 17 18 19 20 21 13 14 15 16 17 18 19 21 2020 2027 2020 10 23 24 25 26 27 28 29 21 22 23 24 25 2027 2024 2027 28 29 22 23 26 27 28 20 21 22 23 24 20 47 22 23 4 7 30 1 2 3 8 20 29 30 1 2 3 30 31 2046 20 E9 E1 E2 E34 27 28 29 30 31 2 January 2010 January 2020 January 2021 S M T W T F S M T W T F S S M T W T F S S M T W T F S S M T W T F S M T W T F S 20103470101215 70TOTOZOO OOO 10 00 00 DO 0 17 TO 2021 14 15 16 17 18 19 20 215 14 16 10 17 10 10 10 10 10 10 10 10 10 1 0 10 0 10 10 ANO 20 22 23 24 25 26 27 28 21 22 23 24 26 2027 10 20 21 22 23 24 25 20 21 22 23 24 25 20 21 22 23 24 25 17 19 20 21 22 PM 200 51 20 20 30 1 2 3 20 27 28 29 30 31 27 28 29 30 31 3 2 2033124 20 20 2 " Green shaded boxes indicate a Release Date Black shaded boxes Indicate the following Holidays: Valentine's Day, Presidents Day.. Patrick's Day Easter Mother's Day Memorial Day, Father's Day, Independence Day, Labor Day, Rosh Hashanah, Yom Kipur, Columbus Day Halloween, Elect , Veterans Day. Thanksgiving, Christ , New Year's Day, Martin Luther King Day MONTHLY SALES PLAN MONTH % OF TOTAL YEAR SALES SALES PLAN JUSTIFICATION February 7.0% $840 March 7.5% 5000 April 8.0% $960 May 8.0% $960 June 8.0% $960 July 7.0% $840 August 8.0% $960 September 7.0% $840 October 8.0% $960 November 10.0% $1,200 December 16.0% $1.920 January 5.5% $660 100% $12,000 1 of 1 NATIONAL RETAIL FEDERATION 2018-2020 RETAIL SALES REPORTING and 4-5-4 MERCHANDISING CALENDAR SPRING SEASON 2019 S M T W T F S S M T W T F S F 4 010 al 4 s o E 11 12 13 14 15 16 17 10 11 12 13 14 15 16 B 18 19 20 21 22 23 24 17 18 19 20 21 22 23 2221 24 25 26 27 28 1 FALL SEASON 2020 2018 2019 2020 S M T W T F S S M T W T F S S M T W T F S S M T W T F S al 4 7 FA 5 6 7 10 114 sl sl 10 alas A A27 9 10 11 12 13 14 15 E U 12 13 14 15 16 17 18 11 12 13 14 15 16 17 9 10 11 12 13 14 15 28 16 17 18 19 20 21 22 B 19 20 21 22 23 24 25 to 20 21 22 23 24 16 18 19 20 21 22 23 2 24 25 26 27 28 29 26 27 28 29 30 3 1 24 27 28 29 30 31 23 24 25 26 27 28 29 30 TFS S M T W T F S SMT SM4 SG10 a 4 s A 11 12 13 14 15 16 17 10 11 12 13 14 15 16 T W T F S S M T W T F S SE34 527 30 3 4 3 10 1 4 10 11 12 13 14 B9 10 11 12 E 32 16 17 18 19 20 21 22 20 2 12 15 16 17 18 19 PS3 T 23 24 25 26 27 28 23 22 23 24 25 26 27 28 20 21 22 23 24 25 T34 2012 2005 27 28 29 30 1 2 1 ac 25 26 27 28 2 9 30 24 25 26 27 28 29 30 S M T W T F S 10 A 10 11 13 14 11 P 15 16 17 18 19 20 21 12 R 22 23 24 25 26 27 28 18 29 30 1 2 3 4 S M T W T F S 7 1011 al 14 15 16 17 18 19 20 21 22 23 24 25 26 27 20 29 30 1 2 3 4 S M T W T F S S M T W T F S 10 AO 0111 12 13 14 15 16 17 18 P C 14 15 16 17 18 19 20 19 20 21 22 23 24 25 R T 21 22 23 24 25 26 27 2021 20 29 30 1 2 2 0 29 30 31 2 S M T W T F S 0 10 13 14 15 16 17 18 19 20 21 22 23 24 25 26 2 2 223 30 31 1 2 S M T W T F S 1 010 11 12 13 14 15 16 17 37 18 19 20 21 22 23 24 T38 25 26 27 28 29 30 31 39 S M T W T F S S M T W T F S Manila T 15 A 13 14 15 16 17 18 19 12 13 14 15 16 17 18 16 V 20 21 22 23 24 25 28 19 20 21 22 23 24 25 17 27 28 29 30 31 26 27 S M T W T F S S M T W T F S S M T W T F S MNT 34 T 10 11 12 13 14 15 16 A O 11 12 13 14 15 16 17 10 11 12 13 14 15 16 17 18 19 20 21 22 23 18 19 20 21 22 23 24 17 19 19 20 21 22 23 2 29 30 25 26 27 28 29 30 29 28 29 30 S M T W T F 51 N40 10 11 12 13 1404 15 16 17 18 19 20 21 42 22 23 24 25 26 27 28 43 S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M TW T F 1 4 SG289 2 3 4 5 31 1 JD 2 3 4 1 2 3 4 5 6 7 29 30 1 2 3 4 5 44 10 1 14 15 16 10 10 12 13 14 15 TOT 12 13 10 10 10 12 13 14 9 10 24 29 N 17 18 19 20 21 22 23 16 17 18 19 20 21 22 14 15 16 17 18 19 20 N C 16 17 18 19 20 21 22 15 17 18 19 20 21 13 12 15 16 17 18 19 21 E 24 25 26 22 2 2 23 24 25 26 27 28 29 21 22 23 24 25 26 27 E 23 24 25 26 27 28 29 22 23 24 25 26 27 28 20 21 22 23 24 25 26 47 30 1 2 3 28 29 30 1 2 3 4 30 31 1 2 3 4 5 29 30 31 1 2 4 27 28 29 30 31 January 2019 January 2020 January 2021 S M T W T F S S M T W T F S S MTWTFS S MTWTFS S M T W T F S S M T W T F S 28 9 10 11 12 13 14 70 10 12 13 SEB 1067811E SG101 E6 849 U16 17 18 19 20 21 14 16 17 18 19 20 12 13 14 15 16 17 A 14 17 10 12 13 14 15 16 17 10 11 12 13 14 15 16 ASO 25 L 22 23 24 25 22 21 22 23 24 25 26 27 19 20 21 22 23 24 25L N 20 21 22 23 24 25 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23 NS: 28 Y 29 30 31 1 2 3 4 28 29 30 31 2 3 25 27 28 29 30 31 SY 27 28 29 30 31 1 26 27 28 29 30 31 1 24 25 26 27 28 29 30 52 * Green shaded on indicate a Sales Release Date Black shaded boxes indicate the following Holidays: Valentine's Day, Presidents Day, St. Patrick's Day. Easter, Mother's Day Memorial Day Father's Day Independence Day, Labor Day, Rosh Hashana Yom Kipur, Columbus Day. Howe, Beco Day, Vowrans Day Thanksgiving Christmas, New Year's Day, and Martin Luther King Day. MONTHLY SALES PLAN MONTH % OF TOTAL YEAR SALES SALES PLAN JUSTIFICATION February 7.0% $840 March 7.5% $900 April 8.0% $960 May 8.0% $960 June 8.0% $960 July 7.0% $840 August 8.0% $960 September 7.0% $840 October 8.0% $960 November 10.0% $1,200 December 16.0% $1,920 January 5.5% $660 100% $12,000