let| MKT roblems (20 19.pdf . Adobe Acrobat Reader DC File Edit View Window Help Home Tools Corporate Finance MKT Sign In 59.4% Share Compiete the worksheet column (Year 0) has been complcted for you. t and calculate customer lifetime value for onc customer for Avis Rental Car. The first Export PDF Create PDF Edit PDF Yer Zeco) Avege of re er cuomer (onal) Average Tvreate perTatal (amml) Revenue per austomer (a Gross Prast Per Customer (50% gross alipa) Less Cost to oquit customer Less anual rocecigatpe cusomer Cash now from Customer if Retained Prebability of being reained Erpeclad cash now from eustomer Przat Value ofSL0 NPV af expected eash tlowrean ustmcr Tolal NPY o CLIV FComment (75.00) Combie Files Organize Pages Redact Protect Optimize PDF (15.00) 75.00) 1.00 917 Use Present Value table (attachod) to calculate present value of $1.00 for each of the years. Convert and edit PDFs with Acrobat Pro DC Start Free Trial Type here to search MKT el.n Problems (20 19.pdf . Adobe Acrobat Reader DC File Edit View Window Help Home Tools Corporate Finance O Sign In 59.4% Share Export PDF Create PDF Edit PDF @vlg.PROBLENLE AVIS CAR RENTAL COMPANY -CLTV CALCULATION FOR COMPANY ulati Avis Car Rental wants to calculate customer lifetime value for its customers. Assurme the following information is correct. Use the attached worksheet to complete the calculation: Comment Initial cost to acquire customer -Average # of annual car rentals per customer -A $75.00 $50.00 50% Combie Files verage revenue per car rental (increases at 3% annually thereafter) -Average gross margin per rental Average annual marketing cost per customer (increases at a rate of4% annually thereafter) -Customer retention rate (probability of being retained) -Discount rate Organize Pages Redact Protect Optimize PDF $40.00 65% 9% -Assume that the year 2003 is the present (year zero) Convert and edit PDFs with Acrobat Pro DC Start Free Trial 6:52 PM Type here to search