Let us assume that one of the target segments that Coursera wants to go after is students pursuing their Masters degrees... aka students like you.

Coursera has hired you as the Product Manager to head this product.

You decide to survey this target segment to understand what is the "job they are trying to do".

In addition, you also need to prioritize these jobs to find out which are the jobs your customers are most in need of.

first reach out to about 5 of the target segment of students. Survey them to understand what are the jobs they are trying to do.

Then build another survey to determine the priorities using the Customer Needs Analysis method. Make sure in this survey, you ask the below two questions.

Send this survey to at least 10 students in your target segment. The more the better as you will get more accurate insights.

a. How important is the product or service for a job they are trying to do (on a scale of 1 to 5)

b. How satisfied are they with current alternatives for that job that they are trying to do (on a scale of 1 to 5)

Summarize your findings into a report on (a) The target segment (b) the jobs this segment is trying to do (c) The priorities for this segment for the jobs they are trying to do.

Please ensure you upload your suvey questions, the raw responses and a synthesis of your findings.