Let us consider an imaginary leading online retailer, Venus Shine Inc., specializing in Art products and crafts. The company has experienced significant growth in recent years, expanding its product offerings and customer base. However, the existing e-commerce platform used by Venus Shine Inc. is outdated and lacks scalability, resulting in performance issues during peak traffic periods. Additionally, the user interface is not intuitive and very poor, leading to poor customer experience and low conversion rates. As a result, Venus Shine Inc. is considering upgrading its online retail system to address these challenges and capitalize on new opportunities in the rapidly evolving e-commerce landscape