Let us understand that everything has limitations in our consumption -our basic needs like food, shelter and water. Even our consumption on the mode of transportation has limitation. The challenge to us, consumers, is how we make use of our imitative, and utilize our income to satisfy our demands at the most affordable prices; for the sellers to supply the needs of the consumers while making profit; for the government to legislate the economy while helping all the agents and to protect the monetary and fiscal transactions. As a consumer, how can sustain these needs (basic commodities) despite the challenges in increased price of these items in the market