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Let x1 be the number of comedy spots Let x2 be the number of football spots min z = 3000x1+ 7000x2 subject to 120x1

 

Let x1 be the number of comedy spots Let x2 be the number of football spots min z = 3000x1+ 7000x2 subject to 120x1 + 30x2 >= 320 (high income women) 40x190x2 >= 160 (high income men) x1, x2 >= 0 Useful information The optimal solution implies that the 1st constraint is nonbinding with an excess value of 16 and the 2nd constraint is binding with a shadow price of -7.5. Please fill in the blanks below at the story of the given LP model: Dorian makes luxury cars and jeeps for high-income men and women. It wishes to advertise with 1 minute spots in comedy shows and football games. Each comedy spot costs R.......... and is seen by spot costs R... men. How can Dorian reach.............. high-income women and the least cost? ... high-income women and and is seen by high-income men. Each football ...... high-income high-income men at high-income women and . Please fill in the blanks below at the report (executive summary): The minimum cost of reaching the target audience is R..................., with comedy spots and .............. football spots.

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