Let's assume that it took $234,000 to place a full-page ad at Time magazine, but $210,000 to do so at Newsweek magazine. The PMs for Time and Newsweek are $58.5 and $67.74 respectively. If you were asked to come up with a budget for your client based on the above cost estimations, what claim would you make about the two magazines?

1. The absolute cost of Time is greater than that of Newsweek, but the relative cost is smaller
2. Both the absolute and the relative costs of Time are greater than those of Newsweek.
3. The absolute cost of Time is smaller than that of Newsweek, but the relative cost is greater
4. Neither the absolute nor the relative cost of Time is greater than that of Newsweek.
5. None of the above.