let's assume we talk about the high-end retail company like Nordstrom

QUESTION 1- What is the company's Charting Direction and What process did the company go through to make this?

QUESTION 2- What is the SWOT analysis for the company VS Industry Avg -we need to show the % above or below it

- you can use this example for SWOT

SWOTAnaiysis Your # (Company) Vs IA (Industry Avg} - % above or below it? (Chapter 4) Strengths Weaknesses . List 6 strengths - List 6 Weaknesses . Please include your #'s to the industry . Example: Issues reaching 95% average or relevant competitors (You capacity, T9% capacity in Year 4 can use appendices if you need to . explain further) Your # - IA - +."- to IA . Example: Human resources investment that keeps employee turnover across the company to a low average of 9.5% compared to industry average to 10.5% investment Opportunities 111reats . List 6 Opportunities . List 6 Threats 6/8/22, 6:38 PM GLO-BUS Decisions & Reports Industry 10 DECISION HISTORY - All Years Company E AC Camera Design Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Image Sensor Size 3mm 3mm 13mn 4mm 4mm 14mm 11mm 1mm LCD Display Screen 1230k 1040k 1040k 1230K 1230K 1230K 1040K 2360K 23601 Image Quality (maximum resolution) 2704x2028 2704*2028 2704*2028 3840 2160 3840*2160 3840 2160 3840 2400 3840x2400 3840x2400 Number of Photo Modes (video / st ) 8/3 8/3 8/3 8/3 8/3 8/3 8/3 8/3 8/3 Product - Camera Housing 10 9 9 10 10 10 10 10 10 Enhancements Editing / Sharing 10 10 10 10 10 10 10 10 ($ spent per camera) Included Access. 11 10 10 10 10 10 10 10 10 Extra Performance Features 6 6 6 5 5 Number of AC Camera Models 3 Product R&D Expenditures ($000s) 32000 28000 28000 28000 28000 28000 28000 28000 28000 UAV Drone Design Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Built-In Camera (company's best model +) Sig Upgrd Sig Upgrd Sig Upgrd Sig Upgrd Sig Upgrd Sig Upgrd Sig Upgrd Sig Upgrd Sig Upgrd GPS / WiFi / Bluetooth Best Avail Advanced Advanced Best Avail Best Avail Best Avail Best Avail Best Avail Best Avail Battery Pack (max. flight time in minutes) 30 30 30 30 30 20 30 30 30 Number of Rotors 8 Rotor Performance Advanced Advanced Advanced Advanced Advanced Advanced Advanced Advanced Advanced Body Frame Construction Fi-glass Fi-glass Fi-glass Fi-glass Fi-glass Fi-glass Fi-glass Carbon Fi Carbon Fi Obstacle Sensors 360' Best 360# Enh 360' Enh 360 Adv 360 Adv 360% Adv 360% Enh 360 Best 360 Best Camera Stabilization Device Best Avail Advanced Advanced Advanced Advanced Advanced Advanced Best Avail Best Avail Extra Performance Features 6 6 6 6 6 6 12 12 Number of UAV Drone Models 3 3 4 Product R&D Expenditures ($000s) 40000 30000 30000 30000 30000 30000 30000 27000 27000 AC Camera Marketing Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 NORTH AMERICA Wholesale Price (S/unit) 549 549 549 549 549 549 600 650 650 Retailer Support ($000s) 7000 6000 6000 6000 6000 6000 6000 6000 6000 Advertising Budget ($000s) DO00 8000 8000 7500 7500 7500 6500 6500 6500 Website Displays/Info ($000s) 5000 5000 5000 5000 5000 5000 5000 5000 5000 Sales Promotions (weeks/discount) 10wks/15 %10wks/15 %10wks/15 %4wks/18 % 4wks/18 % 4wks/18 % 4wks/18 % 4wks/18 % 4wks/18 % Warranty Period 1 year 120 days 120 days 1 year 1 year 1 year 1 year 1 year 1 year Anticipated - Wholesale Price 215 330 399 421 485 574 640 6.1 625 573 Ind. Avg. P/Q/Rating 4.4 4.8 5.1 5.6 5.5 5.9 6.6 Efforts Number of Models 3.0 2.8 3.0 3.2 3.8 4.0 4.2 3.1 4.2 Retailer Support ($/unit) 6.00 14.88 21.87 17.90 14.92 15.16 16.51 17.55 21.56 Advertising Budget 2,500 3,940 3,340 4,240 4,868 5,040 5,760 6,320 7,083 Website Displays 1.500 2.640 2 580 2.980 3,540 3,640 3,320 3,620 4.050 Sales Promotions 1 wks/ 10.0 %3 wks/ 10.0 %3 wks/ 11.0 %3 wks/ 15.0 %2 wks/ 16.0 %2 wks/ 19.0 %1 wks/ 17 8 %1 wks/ 21.4 %%2 wks/ 24.3% Warranty Period 60 days 210 days 162 days 162 days 234 days 288 days 360 days 120 days 360 days EUROPE-AFRICA Wholesale Price (S/unit) 599 599 599 580 580 580 549 600 600 Retailer Support ($000s) 6000 6000 6000 6000 6000 6000 6000 6000 6000 Advertising Budget ($000s) 8000 7500 7500 7000 7000 7000 6500 6500 6500 Website Displays/Info ($000s) 4500 4500 4500 4500 4500 4500 4500 4500 4500 Sales Promotions (weeks/discount) 10wks/15 %10wks/15 %10wks/15 %7wks/15 % 7wks/15% 7wks/15 % 10wks/15 %12wks/15 %12wks/15% Warranty Period 1 year 120 days 120 days 180 days 180 days 180 days 180 days 180 days 180 days Anticipated - - Wholesale Price 275 335 393 413 440 516 621 603 538 Ind. Avg. P/Q/Rating 4.0 4.4 4.8 5.1 5.6 61 5.5 5.9 6.6 Efforts Number of Models 3.0 2.8 3.0 3.2 3.8 4.0 4.2 3.1 4.2 Retailer Support ($unit) 6.00 17.07 21.04 20.20 15.64 14.24 15.51 17.06 20.82 Advertising Budget 1.400 3,040 2,940 3,640 4,038 4,230 4,880 5,740 6,750 Website Display 1.200 2.180 2.180 2.580 2,980 3,140 2,960 3,120 3,750 Sales Promotions 1 wks/ 10.0 % 3 wks/ 9.0% 3 wks/ 10.0 %%3 wks/ 14.0 2 wks/ 14.4 %2 wks/ 15.4 %1 wks/ 16.8 %3 wks/ 19.8 %3 wks/ 23.0% Warranty Period 60 days 204 days 162 days 162 days 198 days 288 days 300 days 180 days 330 daysIndustry 10 DECISION HISTORY - All Years Company E AC Camera Marketing (concluded) Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 ASIA-PACIFIC Wholesale Price (S/unit) 525 525 525 525 525 525 500 500 Retailer Support ($000s) 4200 4200 4200 4200 4200 4200 +200 4200 4200 Advertising Budget (5000s) 6000 7000 7000 6800 6800 6800 6800 6800 6800 Website Displays/Info ($000s) 3000 3000 3000 3000 3000 3000 3000 3000 3000 Sales Promotions (weeks/discount) 10wks/15 %10wks/15 %10wks/15 %7wks/15 % 7wks/15% 7wks/15 % 10wks/15 %10wks/15 %10wks/15% Warranty Period 1 year 90 days 90 days 120 days 120 days 120 days 1 year 180 days 180 days Anticipated - Wholesale Price 275 313 313 375 404 476 545 578 491 Ind. Avg. P/Q Rating 4.0 4.4 4.8 5.6 6.1 5.5 5.9 6.6 Efforts 30 2.8 3.0 3.2 3.8 4.0 42 4.2 Number of Models 3.1 Retailer Support ($/unit) 6.00 15.03 14.84 14.37 13.37 13.55 18.14 17.88 19.95 Advertising Budget 1000 2.340 2.540 2.780 2.980 3.600 4 560 5,460 6.350 Website Displays 900 1,500 1,500 1,800 2,060 2.420 2.500 2.600 3,475 Sales Promotions 1 was/ 10.0 %3 wks/ 9.0% 3 wks/ 10.0 %3 wks/ 16.0 %2 wks/ 16.0 %2 wks/ 13.0 %1 wks/ 16.4 %3 wks/ 19.4 %3 wks/ 22.8% Warranty Period 60 days 204 days 156 days 156 days 186 days 240 days 312 days 180 days 330 days LATIN AMERICA Wholesale Price (S/unit) 525 525 525 525 525 525 525 500 500 2000 3000 Retailer Support ($000s) 3000 3000 3000 3000 3000 8000 3000 5000 5000 5000 510 510 510 510 510 510 Advertising Budget ($000s) Website Displays/Info ($000s) 2500 2500 2500 2000 2000 2000 2000 2000 2000 Sales Promotions (weeks/discount) 10wks/15 %10wks/15 %10wks/15 %8wks/15 % 8wks/15% 8wks/15 % 10wks/15 %10wks/15 %10wks/15% Warranty Period 1 year 90 days 90 days 120 days 120 days 120 days 180 days 120 days 120 days Anticipated - Wholesale Price 275 315 323 374 414 193 553 585 500 Ind. Avg. P/Q Rating 4.0 4.4 4.8 56 6.1 5.5 6.6 Efforts Number of Models 30 28 3.0 3.2 3.8 4.0 4.2 3.1 4.2 Retailer Support ($/unit) 6.00 14.39 13.71 15.83 16.54 15 98 15.78 17.12 22.14 Advertising Budget 750 1.680 1.680 2,330 1,772 2.312 3,102 3,722 5.585 Website Displays 600 1.250 1.250 1.700 1.800 1. 680 1.960 2.080 2 750 Sales Promotions 1 wks/ 10.0 % 3 wks/ 9.0 % 3 wks/ 10.0 %3 wks/ 14.0 %2 wks/ 14.0 %%2 wks/ 17.0 %1 wks/ 16.4 %3 wks/ 19.4 %3 wks/ 22.8% Warranty Period 60 days 204 days 156 days 156 days 186 days 240 days 312 days 180 days 320 days UAV Drone Marketing Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 3 Year 14 Year 15 NORTH AMERICA 2.500 2,400 2.500 2 500 2.500 2,700 4.500 4.500 Retail Price (S/unit to online customers) 2.350 Discount to 3rd-Party Retailers 18% 15% 15% 15% 15% 15% 15% 8% 8% Website Displays/Info ($000s) 5.000 4.500 4,500 4,000 4,000 4,000 4,000 4,000 4.000 Search Engine Advertising ($000s) 8.500 8.000 8.000 7.000 7.000 7.000 7.000 12.000 12.000 1,500 Retailer Recruitment ($000s) 1,144 200 1,200 1.200 1,200 1,200 1,200 1,500 Warranty Period 1 year 60 days 180 days 1 year 1 year 1 year 120 days 1 year 1 year Anticipated - Retail Price 1,400 1,516 1,698 1,895 2,138 2,520 2,610 3,014 3,204 Ind. Avg. Retailer Discount 14.0% 15.0 13.0% 1.0% 10% 90% 10.0% 10.0% 6.0% P/Q Rating 4.6* 4.5* 49* 54* 5.8* 61* 65* 71* 7.1* 3.5 Number of Models 2.0 2.0 24 2.6 28 34 3.6 20 Website Displays 1,500 2,500 2,400 3,100 3,520 3,020 3,340 3,060 3,917 Search Engine Advert. 1:500 3.140 3.040 3.740 3.960 4,520 5 530 4 580 8,250 Recruitment/Support (S/unit) 130.00 114.09 119.06 188.31 185.64 206.88 184.50 162.50 395.20 Warranty Period 360 days 192 days 120 days 150 days 216 days 288 days 288 days 120 days 330 days EUROPE-AFRICA Retail Price (S/unit to online customers) 2,450 2,450 2,400 2,400 2,400 2,400 2,400 2,50 2,500 Discount to 3rd-Party Retailers 16% % 16% % 16% % 15% % 15% % 15% % 15% % 8% % 8% % Website Displays/Info ($000s) 4,500 4,500 4,500 4,000 4,000 4,000 4.000 4.000 4.000 Search Engine Advertising (5000s) 3.000 8 000 8:000 7.000 7.000 7.000 7.000 5000 5.000 944 944 944 944 944 944 944 944 944 Retailer Recruitment (5000s) Warranty Period year 180 days 180 days 1 year 1 year 1 year 120 days 120 days 120 days Anticipated - Retail Price 1,600 1,446 1,618 1,775 1,985 2,560 2.620 2.584 2,881 Ind. Avg Retailer Discount 13.0% 14.0 4.0% 14.0% 11.0% 0.0 9.0% 5.0% Efforts P/Q Rating 4.6* 4.5* 49* 5.4* 5.8* 6.1* 65* 7.1* 7.1* Number of Models 2.0 2.0 2.4 2.6 2.8 34 3.6 3.6 3.5 Website Displays .200 2,170 2,170 2,530 2,716 2,760 2,870 2,530 3,475 Search Engine Advert. 1.200 2.830 2,830 3,190 2,990 3,430 3.820 2,860 6,333 Recruitment/Support (S/unit) 150.00 99.89 107.13 112.89 152.07 231.25 213.30 171.00 450.09 Warranty Period 360 days 186 days 144 days 144 days 216 days 288 days 288 days 300 days 290 daysIndustry 10 DECISION HISTORY - All Years Company E UAV Drone Marketing (concluded) Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 ASIA-PACIFIC Retail Price (S/unit to online customers) 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,000 2,000 Discount to 3rd-Party Retailers 16% % 16% % 16% % 15% % 15% % 15% % 18% % 8% % 8% % Website Displays/Info ($000s) 3,500 3,500 3,500 3.500 3,500 3.500 3,500 3,500 Search Engine Advertising (5000s) 6.000 6,000 6:000 6.000 6,000 6,000 6.000 6.000 6.000 616 616 616 616 616 616 616 616 616 Retailer Recruitment ($000s Warranty Period year 180 days 180 days year 1 year year 120 days 120 days 120 days 2,627 Anticipated- Retail Price 1,350 1,404 1,495 1,624 1,729 2,330 2,565 2,722 5.0 % Ind. Avg. Retailer Discount 13.5% 14.0% 14.0% 120% 10.0% 90 % 90 % 10.0% Efforts P/Q Rating 4 0* 4 5* 4.9* 54 * 5.8* 6.1* 6.5* 7.1* 7.1* 36 3.5 Number of Models 2.0 2.0 24 2.6 28 34 3.6 Website Displays 900 1,720 1,720 1,840 1,860 2,530 2,710 2,090 2,808 Search Engine Advert. 600 2,060 2.060 2,240 2.240 3,100 3,700 2.010 5,500 Recruitment/Support (S/unit) 115.00 98.90 90.76 116.77 122.85 218.04 271.52 256.22 566.05 Warranty Period 360 days 186 days 144 days 144 days 216 days 288 days 288 days 300 days 290 days LATIN AMERICA 2,500 Retail Price (S/unit to online customers) 2.200 2,200 2,200 2.200 2,200 2,200 2,200 2,500 Discount to 3rd-Party Retailers 10% % 10% % 10% % 11% % 11% % 11% % 11% % 3% % 8% % Website Displays/Info ($000s) 2.500 2.500 2.500 2.500 2.500 2.500 2,500 2,500 2.500 Search Engine Advertising ($000s) 4,000 4.000 4.000 4.000 4,000 4.000 4,000 5.000 5 000 Retailer Recruitment ($000s) 376 376 376 400 400 400 400 400 400 year 120 days 180 days I year year 120 days 120 days 120 days Warranty Period year Anticipated Retail Price 1,300 1.404 1,465 1.639 1,738 2,350 2.475 2.425 2,798 5.0% Ind. Avg. Retailer Discount 13.0 % 13.0% 12.0% 10.0% 9.0% 8.0% 8.0 % 9.0% Efforts 71* 71* P/Q Rating 4.0* 4 54 4 9# 54 * 58 * 6.1* 6.5* Number of Models 2.0 2.0 24 2.6 2.8 3.4 36 36 35 Website Displays 600 1,100 1,080 1,580 1,860 2,190 2,226 1,564 2,622 Search Engine Advert. 300 1.410 1.410 1,950 2, 100 2 840 3 000 2.100 4,500 Recruitment/Support (S/unit) 115.00 124.81 113.86 175.12 148.68 238.71 337.25 301.57 733.91 Warranty Period 360 days 186 days 132 days 144 days 216 days 288 days 288 days 300 days 290 days C Camera Workforce Comp. Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Base Wage (per PAT member) +1% +1% +1% +2% +2% 2% +2% 0% 0% Assembly Quality Incentive ($ per unit) 2.40 2.40 2.40 200 2.00 2.00 2.00 2.00 2.00 Attendance Bonus ($ per unit) 800 800 800 600 600 600 600 600 600 2000 2000 2000 1800 1800 1800 1800 1800 1800 Fringe Benefit Package ($ per year) Training & Productivity Imp. ($ per PAT 1000 1000 1000 1250 1250 1250 1250 1250 1250 UAV Drone Workforce Comp. Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Base Wage (per PAT member) +1% +1 % +1% +2% +2% +2% +2% +2% +2% 4.80 4.80 4.80 4.00 4.00 4.00 Assembly Quality Incentive ($ per unit) 4.00 4.00 4.00 Attendance Bonus ($ per unit) 800 800 800 600 600 600 600 600 600 Fringe Benefit Package ($ per year) 2000 2000 2000 1800 1800 1800 1800 1800 1800 Training & Productivity Imp. ($ per PAT 1000 1000 1000 1000 1000 1000 1000 1000 1000 AC Camera Assembly Facility Year 6 Year 7 Year 8 Year 9 Year 10 Y Year 11 Year 12 Year 13 Year 14 Year 15 Facility Expansion (new spaces added) 20 Newly Installed Workstations Robotics Upgrade (for all workstations) No Upg No Upg No Upg No Upg No Upg No Upg No Upg No Upg No Upg UAV Drone Assembly Facility Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Facility Expansion (new spaces added 0 Newly Installed Workstations 0 O 40 Robotics Upgrade (for all workstations) No Upq No Upq No Upq No Upa No Upg No Upg No Upg No Upg No UpgDECISION HISTORY - All Years Company E Industry 10 Special AC Camera Contracts Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 NORTH AMERICA 10 % 15% Discount Offer (% off of standard price) % 0 % 0 % 15 % % 0 % No No No No Include Projected Outcomes in Y6 No No No NO EUROPE-AFRICA 10% 0% Discount Offer (% off of standard price) 0% 0 % 0% 22% 0 % 0% 0% nclude Projected Outcomes in Y6 No No No No No No No No No ASIA-PACIFIC 10 % 0% Discount Offer (% off of standard price) 0% 0 % 0% 24 %% 0 % 0 % 0% No NO NO NO No Include Projected Outcomes in Y6 No NO NO NO LATIN AMERICA 0 % 24 % 0 % 10 % 0 % Discount Offer (% off of standard price) 0 % 0 % 0 % No No No No No No No No Include Projected Outcomes in Y6 No Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Corporate Social Responsibility Charitable Contributions- Dollars (DODs) 0 0 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% % of Profit 0.0% 0.0% 0.0% Green Initaitives (environmental sustainability) No No No Yes Yes Yes Yes Yes Yes able Energy Program ($000s) No No No No No No No No No Improved Working - Cafeteria/Child Care Conditions Saftey Equipment No No No Yes Yes Yes Yes Yes Yes Supplier Code of Conduct / Monitoring No No No No No No No No Year 14 Year 15 Finance and Cash Flow Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 SOURCES OF ADDITIONAL CASH -Year Bank Loan (5000s 5-Year Bank Loan ($000s) 10-Year Bank Loan ($000s) Stock Issue (000s of shares) USES FOR EXCESS CASH Early Repayment of - - Loan # 0 Bank Loans Loan # 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Dividend ($ per share) 700 830 Stock Repurchases (000s of shares) Projected vs. Actual Performance Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 PERFORMANCE PROJECTIONS Net Revenues ($000s 594,802 451,556 522,776 663,451 0 0 1,141,000 1.228,694 0 0 Net Profit ($000s) 50,002 39,156 61,283 92,312 342,147 370.488 Earnings Per share (EPS) 2.50 1.96 3.06 4.62 0.00 0.00 17.73 20.06 0.00 35.8% 314% 33.6% 33.3% 0.0% 0.0% 45 4 % 48 8% 1.0% Return On Equity (ROE) na. na. A+ A+ n.a. Credit Rating A- 67 69 87 79 0 Image Rating ACTUAL PERFORMANCE Net Revenues ($000s) 451,556 469,120 559,550 714,981 783,938 915,929 1,038,411 1,031,504 -9.393 46,516 114,586 211,727 289,250 270,567 Net Profit ($000s) 79,429 135,732 Earnings Per share (EPS) -0.47 2.33 3.97 6.79 10.59 14.99 14.65 Return On Equity (ROE) 8.6% 36.2% 41.5% 39.7 % 32 8 % 36.1% 39.8 % 38.1% A+ A+ A+ A+ Credit Rating 71 70 78 mage Rating 61 63 76 AVERAGE VARIANCE -78.9% 12.1% 19.0% 15.6% 0.0% 0.0% -11.4% -18.6%