Let's say one develops an enduring evaluation of MKTG 360 over the semester, it is said that I have developed which of the following about our class?

A mood

An attitude

A dogma

A script

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In this sampling method we believe there are significant differences between groups comprising the population. Here we assign the population into groups and then try to replicate those percentages present in the population in our sample. As a result we randomly select people out of each group to try and get a representative sample from each of the groups of interest. Which sampling method is this?

Purposive

Systematic

Stratified

Cluste

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The primacy and recency effects suggest that consumers remember what aspects of an advertisement?

		The first and last part of an advertisement.
		The first and second part of an advertisement.
		The second to last and last part of an advertisement.
		The first part of the middle of the advertisement and the last part of the advertisement.