Question
Let's say that in your international market entry strategy project, you have decided to use foreign direct investment (e.g. establishing a joint venture or wholly
Let's say that in your international market entry strategy project, you have decided to use foreign direct investment (e.g. establishing a joint venture or wholly owned subsidiary) as an entry mode for your firm, will you use ethnocentric staffing, polycentric staffing or geocentric staffing for top-level managers? Why is your selected staffing approach the most appropriate one? Please note ethnocentric staffing is when individuals from the home country manage operations abroad; polycentric staffing is when operations outside the home country are managed by individuals from the host country, while geocentric staffing is when operations outside the home country are managed by best qualified individuals, regardless of nationality.
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