Question
Let's say that initially a firm's customers buy 300 textbooks at $50 each, so total expenditure (revenue to the firm) = 300 x $50 =
Let's say that initially a firm's customers buy 300 textbooks at $50 each, so total
expenditure (revenue to the firm) = 300 x $50 = $15,000. The firm is considering raising
the price by 5%.
1. If demand is elastic (say, -1.5), compute the new total revenue to the firm. Do you
suggest this firm to raise the price by 5%?
2. If demand is inelastic (say, -0.5), compute the new total revenue to the firm. Do you
suggest this firm to raise the price by 5%?
3. If demand is unit elastic, compute the new total revenue to the firm. Do you suggest
this firm to raise the price by 5%?
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