Let's start with a giantit's well-known that Amazon is a retail giant with more than 100 million prime customers worldwide and over 12 million products for sale. The global marketplace is all about concentrating huge amounts of data that should be processed quickly and effectively to ensure all personalized user recommendations, targeted marketing, and pricing optimizations are up to date. All these analytic efforts result in the extended collection of various metrics about every customer and help bring the user experience to such a new, high-quality level that makes Amazon a leading e-retailer in the US. Amazon uses BI systems to optimize its logistics and streamline the workflow of the supply chain. Utilizing modern BI tools, Amazon speeds up order deliveries thanks to predictive analysis, choosing the best shipping schedules, routes, and groupings of products