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Level of advertising expenditure, type of advertising appeal ( humor , prestige ) , display location, placement of website ads, method of compensating salespersons, price,

Level of advertising expenditure, type of advertising appeal

(

humor

,

prestige

),

display location, placement of website ads, method of compensating salespersons, price, and type of product are examples of:

Non

-

dependent variables.

Dependent variables.

-

dependent variables.

Independent variables.

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