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Leveraging brand equity into adjacent product categories; lateral marketing Brands as cultures, heuristics and life partners Brands and Branding article: the 4 components of brand
Leveraging brand equity into adjacent product categories; lateral marketing Brands as cultures, heuristics and life partners Brands and Branding article: the 4 components of brand va
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Management
Authors: Richard L. Daft
12th edition
978-1118582695, 1118582691, 9781118801277, 111880127X, 978-1285861982
