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Lexus cars are advertised in prestigious magazines and sold at exclusive dealerships at a much higher price than that of the Toyota RAV4. This represents
Lexus cars are advertised in prestigious magazines and sold at exclusive dealerships at a much higher price than that of the Toyota RAV4. This represents the ___________ .
- A.total product
- B.need-satisfying product
- C.generic brand
- D.product image
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Financial Statement Analysis
Authors: K. R. Subramanyam, John J. Wild
10th edition
73379433, 73379432, 978-0073379432
