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Lexus cars are advertised in prestigious magazines and sold at exclusive dealerships at a much higher price than that of the Toyota RAV4. This represents

Lexus cars are advertised in prestigious magazines and sold at exclusive dealerships at a much higher price than that of the Toyota RAV4. This represents the ___________ .

  • A.total product
  • B.need-satisfying product
  • C.generic brand
  • D.product image

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