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Lexus is expecting success from its product placement promotion with the Black Panther movie because Multiple Choice it does not cost Lexus anything to use
Lexus is expecting success from its product placement promotion with the Black Panther movie because
Multiple Choice
it does not cost Lexus anything to use its cars.
one product is well known, and one product is less known.
they both appeal to the same target market.
Black Panther has a very large production budget.
the firms have a prior marketing relationship.
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General Managers In Action Policies And Strategies
Authors: Francis Joseph Aguilar
2nd Edition
0195073673, 978-0195073676
