LG's low and mid-range phones are (routine or bottleneck) products and compete in a market with (significant choice and price based competition or few suppliers and quality based competition). Other phone producers (already have or acquiring) assets and expertise to produce for LG that (are or are not) unique to their ability to supply LG. Outsourcing production of low and mid-range phones lets LG focus on (strategic or bottleneck) items where they can leverage their distinctive (innovation and design or cost and lead time) capabilities