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Liam owns a laser car wash in New Jersey. His car wash is open six days a week and he employs two attendants to take
Liam owns a laser car wash in New Jersey. His car wash is open six days a week and he employs two attendants to take payment and dry off the cars after they go through the automated wash. How would you classify Liam's product?
A product feature
A product option
A tangible good
An intangible service
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Strategic Management Awareness And Change
Authors: Frank Martin , John Thompson , Jonathan M.Scott
8th Edition
1473726336, 978-1473726338
