Liberty Bicycles $$ St$.$ Catharines specialty bike store is the company that i choose SECTION $1$ Company Overview $10\%-$ DUE FRIDAY NOVERMBER $3$RD AT $5$:$00$PM

In this section you should include all the information that will help with your selection of a new product. You need to understand the organization, it$$s current products, target market and competition to select an appropriate new product. This section should include the following information

Company Description:

Provide an overview of the organization you have chosen including all the following information. Brief description and history of the company, how long have they been in business, who are their main competitors and how big are they compared to these competitors? Company Mission $/$ Vision: this will help you understand where the company wants to go and in what markets it wants to be in$?$

Current product

A detailed listing of the company$$s current products. This should help you to understand the range of items they produce$/$sell and how they all fit together. This will be helpful in selecting a new product that fits with this companies$$ current product line.

Current Target market:

In a chart format please identify the current target market for the organization, using information from Chapter $6$ pages $144-147$ identify this selection based on demographic, geographic, psychographic, and behavioral components. Provide some justification as to why you think this is the companies current Target Market.

Customer Decision Making Journey

Using information covered in chapter $3$ Pages $65-70$ describe the typical decision$-$making process for these products. You should go through each step in the process in detail and suggest which steps are most important for the company to influence potential consumers. $($Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post Purchase Behavior$)$