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Licensing is an agreement to: a. Sell Private Label Merchandise to a Retailer b. Allow Licensors to design merchandise for manufacturers c. Avoid Markdowns d.
Licensing is an agreement to:
a. | Sell Private Label Merchandise to a Retailer
| |
b. | Allow Licensors to design merchandise for manufacturers | |
c. | Avoid Markdowns | |
d. | the rightunder which 1party grants to another the right to use an intellectual property for a specific purpose in return for a fee. | |
e. | Charge a fee for store brand merchandise which bears the name of a retailer such as the GAP |
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