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Licensing is O The fee paid by the airline to use a shipping terminal. Requires a large investment. O Allows firms to use their technology
Licensing is O The fee paid by the airline to use a shipping terminal. Requires a large investment. O Allows firms to use their technology in foreign markets without a major investment and without transportation costs that result from exporting. O A venture that is jointly owned and operated by two or more firms. A firm may enter the foreign market by engaging in a joint venture with firms that reside in those markets
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