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Licensing propriety technology to foreign competitors is the best way to give up a firms competitive advantage . Do you agree or disagree with this
Licensing propriety technology to foreign competitors is the best way to give up a firms competitive advantage. Do you agree or disagree with this statement? Why? Please support your answers with some examples from the real life (if you can).
1-b) Starbucks prefers a combination approach to foreign market entry: the use of joint ventures and licensing. Do you agree with this approach? Why or why not? Why did Starbucks not just go with a licensing approach internationally?
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