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Life gives you lemons, and sometimes worse...like a global pandemic ! Think about the plight of businesses in this historic event. Answer the following questions
Life gives you lemons, and sometimes worse...like a global pandemic! Think about the plight of businesses in this historic event. Answer the following questions in your initial post.
- What types of products (or companies) are likely to do particularly well in this pandemic? Why?
- What types of products (or companies) are likely to do poorly? Why?
- How should companies engage in marketing and promotion during the pandemic? Explain.
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Advertising & IMC Principles And Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
11th Edition
0134480430, 978-0134480435
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