Life style event type:- shopping 1. Does your product appeal to utilitarian or hedonic needs?  your answer, then write how you'll use the tools available in your store to appeal to this type of need and differentiate yourselves from the competition. What will you do differently?  The tools available to you in your store:  photos  videos  online reviews from other stores  marketing copy (editorial descriptions)  specs (technical descriptions)  price  the product details you decide to include  Include: A qualitative description of how you'll use these tools to appeal to your customer given what you know about the type of need they have for your product.  Example: "Our products primarily appeal to utilitarian needs. We plan to include detailed specs in our store listings because our customer wants to know exactly how the product is shaped and how it will work. We'll only include two images, and won't spend time on things like aspirational videos because our customer simply wants to know how the products work. They don't care about fancy visuals."