LifeCafe is a mid-sized chain of coffee shops, known for its excellent coffee and cozy ambience. Despite the initial success and steady customer flow, the company is facing stiff competition from large franchises and local cafes. The management team at LifeCafe wants to focus on increasing Customer Lifetime Value (CLV) to foster customer loyalty and profitability. Data Provided: Average customer transaction value: $12 Frequency of purchase per month per customer: 2 Gross margin: 60% Average customer lifespan in months: 36 Customer acquisition cost (CAC): $50 Retention rate: 80%