Like many other fields, Management Accounting is being disrupted by a whole host of new technologies, including big data, predictive analytics, artificial intelligence (AI), blockchain, cognitive computing, machine learning, and robotics process automation (RPA). A recent Institute of Management Accountants (IMA) survey1 of 161 management accounting professionals finds that 42 percent are worried that technology will eliminate their jobs, with the greatest concern coming from those overseeing general accounting functions such as billing and budgeting. While these will result in the elimination of many management accounting positions, they also have the potential to create new ones. The key to the later will be the continued evolution of the management accountant's role from its traditional focus on reporting and stewardship to becoming a more complete business partner who enables an organization to enhance performance. To exploit the digital transformation and successful transition to value creator's role, management accountants will need to enhance their data analytics skills, develop their strategic management skills, and focus on innovation.

Company is Apple.

Assume you are the senior management accountant of this company.

Discuss challenges the new disruptive technologies have posed in the areas of strategic management accounting and the role of management accountants.

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